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JIMINY SELF-HELP HANDBOOK 17

3. Make every social network count: It is much better to focus on a couple of social networks,
publishing constantly and with quality content, than to open a profile on each of the platforms
and publish sporadically and with articles of little importance.

4. Change the perspective of storytelling: It is essential to not always treat issues from the same
point of view. Your students need to offer different perspectives and combine the issues they
control with different tools, procedures and strategies. Audiences tend to get bored if they are
always told the same thing in the same way.

5. The key is in the quality content: Each social network has its own formats for images. If its
decided to create a publication with an image and a link, your students need to bear in mind
which format and size is best for each one, and the same goes for a video. On Facebook,
YouTube videos do not look good if you put the URL directly. Also, this social network does not
usually "like" it.

6. Plan your strategy: Having its profiles active and with good content is a "must" within the
objectives of a brand. As good professionals, your students will need to know that keeping an
eye on publications often takes longer than expected.

7. Large companies can serve as an example: Humans learn from imitation. It is natural to follow
the steps taken by others before. What it has to be considered here is the huge difference
between learning and copying. Your students need to learn from large companies or other
successful social media managers and follow their steps with similar ones.
To conclude this subsection, both networking and social networks are a reality from which we cannot
escape. Today's professional world is completely digitalised, and interactions with our competitors,
colleagues, partners and customers are increasingly fast, global and physically distant. That is why we
must enter fully into this reality, learn how to use the resources it offers us and get the most out of it.
A good networking and social network strategy may be the key to professional success.

3. EXERCISES AND QUIZZES
3.1. Exercise 1
· Practical Exercise: Develop your own social media strategy.

The learner is given by the teacher a certain sector of activity and asked to develop his/her own social
media strategy, answering the following questions:

 Which is your audience?
 Which are the characteristics of your audience? Are they young people, old, active, sportive…?
 Which social media platforms are appropriate for your activity?
 Can you write three well known enterprises related with your activity?
 Design a timeline stating your goals managing social media.

3.2. Exercise 2
· Practical Exercise: Design your own CV using a given template by Google Docs